Big companies like Google, IBM, and Airbnb use AI marketing tools to stay ahead in the competition. We’ve found and listed some of the top AI marketing tools available today.
The world of marketing has changed a lot because of AI software. Many of these tools have popped up recently, making it tricky to figure out which ones offer the best value.
To choose the right AI marketing tool, it’s essential to know what you want it to achieve. Let’s start by understanding what AI is particularly good for and how it can benefit your business.
Quick Review
| Tool | Price (Monthly) | Top Features |
|---|---|---|
| Jasper.ai | $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words) | – Content Generation – Tone of Voice Settings – Machine Learning – Plagiarism Checker – Customizable Templates |
| Beacons AI | $10 as part of the Link in Bio Pro plan | – Pitch Crafting – Brands Database – Tone of Voice Customization – Editing Feature – High-quality AI-generated Content |
| Rapidely | All plans come with a 5-day free trial | – Collaborate, Plan & Post – Monthly Calendar Generator – Carousel Maker – Captivating Content Generation – Trending Audios |
| Flick | 7-day Free Trial / £11 for Solo / £24 for Pro / £55 for Agency | – AI Caption Writing (on-brand) – AI Idea Brainstorming – Post Scheduling – Auto-Suggested Hashtags – Hashtag Search & Manager |
| Brandwatch CI | Custom Quote | – Automated Reports – Report Customizability – Follower Analysis – Influencer Identification – Email Alerts |
| Brand24 | $79 (Individual) / $149 (Team) / $199 (Pro) / $399 (Enterprise) | – Discussion Volume Chart – Data Exporting – Sentiment Scoring – Social Measurement |
| HeyOrca | Free plan available / Basic: $50.15 / Standard: $80.15 / Pro: $125.65 | – Optimal Posting Time Insights – Comprehensive Social Media Reporting – In-depth Analytics |
| Trellis | Starts from $299/month up to $1,499/month, with an additional sales tier fee based on annual revenue | – AI-Powered Pricing Module – Advertising Automation for Bid Optimization – ROI Prediction for Promotion Campaigns |
| GrowthBar | $29 (Standard) / $79 (Pro) / $129 (Agency) | – Search Engine Optimization – Paragraph Generator – Meta Generator – AI Blogging Tools |
| DeepBrain AI | Starting from $30 | – AI Video Generator: Convert text to video in minutes – Photo-realistic AI Avatars: Custom-made avatars that fit your brand – Time and Cost Efficiency: Reduce video production time and costs by up to 80% |
| Phrasee | Custom Quote | – Content Management – Predictive Analytics – Dynamic Content – Engagement Metrics |
| Smartwriter.ai | $49 (Basic) / $124 (Popular) / $299 (Pro) | – LinkedIn Chrome Extension – Personalized LinkedIn Outreach – Personalized Cold Emails – Deep Enrichment |
| Optimove | Custom Quote | – Campaign Insights – Hyper-segmentation – A/B Testing – Multichannel Tracking |
| Acrolinx | Custom Quote | – Access Controls/Permissions – Full Text Search – Version Control – Approval Process Control |
| InstaText | $11.99 (Single Users) / Custom Quote (Business and Scholar) | – Sentence Formatting – Sentence Rephraser – Tone Checker |
| Grammarly | Free for Basic / Custom Quote for Premium and Business | – Clear Communication – Real-time Feedback – Tone Adjustments – Formality Level – Plagiarism Checker |
| Seventh Sense | Starts at $64 for Hubspot / Starts at $360 for Marketo | – Campaign Analytics – Reporting/Analytics – Email Campaign Management – Event Triggered Actions |
| MarketMuse | Free for Single User / $7,200 for Standard / $12,000 for Premium | – Categorization/Grouping – SERP Rank Tracking – Data Visualization – Competitor Analysis |
| DeepL | $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate | – Whole Document Translation – Auto-Detect Language – Browser Application |
| Chatfuel | $11.99 for Business / $199 for Enterprise | – Multi-Channel Marketing – Template Management – Lead Database Integration – Pipeline Management |
What does AI do in marketing?
In 2024, marketing relies heavily on data—information about your competitors, market trends, and what your customers (and potential customers) are saying about your product. There’s a lot of information out there, but manually collecting it is challenging. AI simplifies this process, doing quickly and at scale what would be difficult to achieve by hand.
Techniques like sentiment analysis help gather positive and negative product reviews. Competitor intelligence keeps you informed about what other brands are up to. You can enhance the success of your marketing campaigns with better targeting. There are even AI systems that generate creative copy, helping you meet the constant demand for online content (SEO optimization).
Chances are, you’ll use more than one AI-powered software solution. Most data manipulation tools now leverage machine learning and automation to achieve impressive results on a large scale. In this overview of some of the best AI-driven apps and platforms, we’ll explain what each one does, its benefits, and any limitations it may have.
Top 20 AI Marketing Tools You Should Have in 2024
Jasper.ai
Price (Monthly): $40 for Starter (20,000 words) / $82 for Boss Mode (50,000 words)
Top Features:
- Content Generation
- Tone of Voice Settings
- Machine Learning
- Plagiarism Checker
- Customizable Templates
Formerly known as Conversion.ai, Jasper is an advanced AI marketing tool created to produce top-notch ad copy, emails, landing pages, articles, or social media posts. It utilizes the GPT3-model from OpenAI to craft text that sounds human. Jasper includes built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. You just need to add your brand or product, and it generates the copy for you. E-commerce stores can also create product descriptions using this robust AI. It can generate Amazon product bullet points, descriptions, titles, and meta descriptions at the click of a button.
Beacons AI
Price (Monthly): $10 as part of the Link in Bio Pro plan
Key Features:
- Pitch Crafting
- Brands Database
- Tone of Voice Customization
- Editing Feature
- High-quality AI-generated Content
Beacon’s AI Outreach Tool is a result of combining technology and passion, aiming to redefine brand outreach for creators. Founded by former creators and tech entrepreneurs, John and Lisa, this tool simplifies the process of generating personalized and compelling pitch emails to brands. Users only need to select a brand, define the tone and length of the pitch, and the AI engine quickly generates a professional and personalized pitch that can be further refined using the editing feature. A standout feature is the Brands Database, a vast resource allowing outreach to any brand a creator may want to pitch to. Coupled with tone of voice customization, this ensures every pitch truly reflects the creator.
Rapidely
Price (Monthly): All plans come with a 5-day free trial
Best Features:
- Collaborate, Plan & Post
- Monthly Calendar Generator
- Carousel Maker
- Captivating Content Generation
- Trending Audios
Rapidely, powered by GPT-4 technology, aims to revolutionize social media content creation. Conceived by tech enthusiasts who understood the need for efficiency and automation, Rapidely caters to entrepreneurs and social media professionals looking to streamline their content generation process. Key features include managing multiple accounts, collaborating with teams, and maintaining a seamless workflow. The platform offers a Monthly Calendar Generator for creating engaging and customized posts effortlessly. The Carousel Maker allows users to quickly create on-brand carousels, aiming to improve social media engagement. A standout feature is the Captivating Content function, which crafts compelling captions using advanced AI tools tailored to your brand voice. The platform also provides the latest sound trends for Reels, helping users stay relevant.
Flick
Price (Monthly): 7-day Free Trial / £11 for Solo / £24 for Pro / £55 for Agency
Key Features:
- AI Caption Writing (on-brand)
- AI Idea Brainstorming
- Post Scheduling
- Auto-Suggested Hashtags
- Hashtag Search & Manager
Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. With a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease. This AI-driven platform serves as a dynamic ally, offering AI Idea Brainstorming, AI Caption Writing, and effective Post Scheduling. Features like Auto-Suggested Hashtags and Hashtag Search & Manager aid in content management and visibility enhancement. Tailored for social media, this tool is trusted by over 100,000 content creators, brands, and marketers, helping them save time and enhance their social media presence.
Brandwatch Consumer Intelligence
Pricing: Custom Quote
Key Features:
- Automated Reports
- Customizable Reports
- Follower Analysis
- Influencer Identification
- Email Alerts
Brandwatch offers two main solutions: consumer intelligence and social media management, applicable for market research, brand management, content marketing, crisis management, and influencer marketing. With over a decade of experience, it provides a wealth of data. The Consumer Intelligence (CI) platform, powered by AI, generates actionable insights to understand consumers, brand positioning, and market trends. The platform’s user-friendly interface and visualizations help analyze data efficiently, making organizations agile and responsive in the evolving marketplace.
Brand24
Monthly Pricing: $79 (Individual) / $149 (Team) / $199 (Pro) / $399 (Enterprise)
Highlighted Features:
- Discussion Volume Chart
- Data Exporting
- Sentiment Scoring
- Social Measurement
Brand24’s AI social media monitoring tool allows real-time tracking of feedback about a company. It analyzes brand, product, and competitor conversations across the web. Besides reputation monitoring, it helps assess marketing campaigns and address issues proactively.
HeyOrca
Monthly Pricing:
- Free plan available.
- Basic: $50.15
- Standard: $80.15
- Pro: $125.65
Best Features:
- Optimal Posting Time Insights
- Comprehensive Social Media Reporting
- In-depth Analytics
HeyOrca, tailored for social media teams and agencies, emphasizes seamless collaboration and approval. Its AI Caption Writer crafts engaging captions automatically, and Client-Specific Calendars enable personalized content creation. Tracking metrics like follower growth and engagement, HeyOrca provides valuable insights for effective social media management.
Also read: 16+ Best AI QR Code Generators in 2024
Trellis
Monthly Pricing: Starts from $299/month up to $1,499/month, with an additional sales tier fee based on annual revenue. “Custom” pricing available for businesses with an annual revenue over $10M.
Best Features:
- AI-Powered Pricing Module
- Advertising Automation for Bid Optimization
- ROI Prediction for Promotion Campaigns
- Inventory Consideration in Pricing
- Contextual Ad Decision Analysis
Trellis, designed for e-commerce platforms like Amazon, offers AI-driven pricing tests to maximize profits. The Advertising Automation Module optimizes bids using cross-campaign data, considering various contexts. The Promotions Module predicts ROI for campaigns, aiding sellers in planning promotions based on historical data. With a focus on automation, Trellis streamlines e-commerce advertising.
GrowthBar
Monthly Pricing: $29 (Standard) / $79 (Pro) / $129 (Agency)
Best Features:
- Search Engine Optimization
- Paragraph Generator
- Meta Generator
- AI Blogging Tools
GrowthBar, utilizing GPT-3 AI, automates content generation, suggesting keywords, word count, links, and more. It facilitates backlinking and creates blog post outlines. The tool, powered by GPT-3 AI technology from OpenAI, passed the Turing Test, ensuring human-like copy. With its SEO capabilities and AI-driven content tools, GrowthBar is a valuable asset for content creation and optimization.
DeepBrain AI
Price (Monthly): Starting from $30
Top Features:
- AI Video Generator: Convert text to video in minutes.
- Photo-realistic AI Avatars: Custom-made avatars that fit your brand.Time and Cost Efficiency: Reduce video production time and costs by up to 80%.
- PPT to AI Video Conversion: Automatically create content from a PPT file.
- One-Click Subtitle Generation: Automatic and manual subtitle editing options.
DeepBrain AI Studios is a leading AI video creation platform offering a seamless experience in converting text to video. With an intuitive tool, even beginners can easily create high-quality videos without the need for actors, filming teams, or expensive equipment. The platform features photo-realistic AI avatars customizable to your brand’s identity. Businesses benefit from the platform’s ability to convert PPT files directly into videos, making it hassle-free to produce course materials or presentations. Automatic subtitle generation ensures wider audience accessibility. With accolades like the CES Innovation Awards and numerous AI patents, DeepBrain AI Studios showcases the power of AI in revolutionizing video content creation. Whether explaining car features, introducing your company, or creating a pitch, DeepBrain AI Studios has a tailored solution for you. Dive into the world of AI video creation and experience the future of content generation.
Phrasee
Pricing: Custom Quote
Highlighted Features:
- Content Management
- Predictive Analytics
- Dynamic Content
- Engagement Metrics
Phrasee is an AI tool that focuses on making the words companies use in their copies more effective. This AI-powered marketing platform boosts brand language, generating human-sounding copy for emails, Instagram, Facebook, or push notifications. It combines natural language generation with a machine learning algorithm to ensure brand compliance and effectiveness. Notable clients include Virgin and Domino’s.
Smartwriter.ai
Monthly Pricing: $49 (Basic) / $124 (Popular) / $299 (Pro)
Best Features:
- LinkedIn Chrome Extension
- Personalized LinkedIn Outreach
- Personalized Cold Emails
- Deep Enrichment
Smartwriter.ai automates email outreach by generating personalized emails with captivating subject lines. It offers backlink generation, Shopify product title and description creation, and personalized cold email outreach. The tool allows integration with other platforms, enhancing the cold email outreach process.
Optimove
Pricing: Custom Quote
Highlighted Features:
- Campaign Insights
- Hyper-segmentation
- A/B Testing
- Multichannel Tracking
Optimove, a customer data platform with AI-based marketing functions, collects data from various platforms to provide a unified dashboard view. It enables businesses to analyze and share information, making marketing strategy decisions easier. The AI tool, Optibot, analyzes customer data to suggest campaigns based on loss or identify customers overly exposed to company communication. Clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).
Grammarly
Pricing: Free for Basic / Custom Quote for Premium and Business
Key Features:
- Clear Communication
- Real-time Feedback
- Tone Adjustments
- Formality Level
- Plagiarism Checker
Grammarly is a great free tool for businesses, helping to check and improve written content to make it polished and professional. The AI-powered platform checks spelling and grammar in real time, and you can use it online or as a Google Chrome extension. Premium and Business options offer additional features like checking tone, clarity, and style.
Seventh Sense
Monthly Pricing: Starts at $64 for Hubspot / Starts at $360 for Marketo
Highlighted Features:
- Campaign Analytics
- Reporting/Analytics
- Email Campaign Management
- Event Triggered Actions
Seventh Sense, an AI email marketing tool, ensures emails are delivered at the right time for each customer. This personalized service improves audience engagement by sending emails at the optimal time. The platform enhances email deliverability, crucial for companies sending out many emails. Seventh Sense is compatible with Hubspot and Marketo.
MarketMuse
Monthly Pricing: Free for Single User / $7,200 for Standard / $12,000 for Premium
Highlighted Features:
- Categorization/Grouping
- SERP Rank Tracking
- Data Visualization
- Competitor Analysis
MarketMuse uses AI technology to assist businesses in creating optimized long-form content, such as emails, sales copies, landing pages, or articles. It conducts deep AI research on the topic, creates a first draft, and provides KPIs and a content brief as a guide. Users can edit the copy using the built-in editor, shaping it based on AI suggestions.
DeepL
Monthly Pricing: $8.74 for Starter / $28.74 for Advanced / $57.49 for Ultimate
Best Features:
- Whole Document Translation
- Auto-Detect Language
- Browser Application
DeepL is a powerful AI tool for businesses catering to a global market. It accurately translates documents into popular languages, adding nuances that other translation tools might miss. The result is fluent, accurate, and easy-to-read text.
Chatfuel
Monthly Pricing: $11.99 for Business / $199 for Enterprise
Best Features:
- Multi-Channel Marketing
- Template Management
- Lead Database Integration
- Pipeline Management
Chatfuel is a widely used chatbot assisting in automating FAQs and qualifying leads before connecting them with a live sales agent for potential purchases. It integrates with various third-party tools like Calendly, Shopify, and Google Sheets, and offers API support for custom integrations.
Acrolinx
Pricing: Custom Quote
Highlighted Features:
- Access Controls/Permissions
- Full Text Search
- Version Control
- Approval Process Control
Acrolinx, an AI-powered marketing software, enhances content quality to align with brand parameters. Big companies like Google and Amazon use this tool to set style, tone, grammar, and specific wording. The AI provides suggestions for content improvements based on the set parameters.
InstaText
Monthly Pricing: $11.99 (Single Users) / Custom Quote (Business and Scholar)
Best Features:
- Sentence Formatting
- Sentence Rephraser
- Tone Checker
InstaText, an online AI-powered writing tool similar to Grammarly, performs grammar and spell checks. It goes a step further by rewriting sentences for better readability while preserving the writer’s tone and style. It allows users to specify multiple keywords, preserving them during the rewriting process, saving time during editing.
