Overview
In today’s digital age, optimizing your content for search engines is crucial for businesses to stay competitive. However, it can be a time-consuming and tedious process to consider all the factors that affect SEO, such as page load times, keywords, content quality, and videos.
Fortunately, the advent of AI SEO tools has revolutionized the way marketers approach search engine optimization. These tools leverage artificial intelligence to streamline the SEO optimization process and boost your website’s rankings.
In this article, we will explore the various AI SEO tools available to marketers. But first, let’s dive into how marketers use AI and the definition of AI SEO.
How Marketers Use AI
According to a survey of over 1,350 marketers, AI plays a prominent role in the workflow of many marketers. The majority of marketers surveyed (48%) reported using generative AI to conduct research, while 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. Additionally, 70% of marketers said generative AI is important to their content marketing strategy.
What is AI SEO?
AI SEO is a type of search engine optimization that uses artificial intelligence to improve a website or webpage’s organic performance. AI SEO tools can analyze your website’s performance and provide solutions to areas that need improvement. These tools can help you optimize your content for search engines, boost your website’s rankings, and increase organic traffic.
17 AI SEO Tools Marketers Should Know
Jasper
Jasper is a helpful AI writing assistant that can create SEO-friendly blog posts, emails, and other marketing content. You just need to give the AI some seed words and specify the tone you want. Jasper then analyzes the information to generate phrases, paragraphs, or complete posts. With over 50 templates to choose from, Jasper also offers features like auto-save, a plagiarism checker, and brand voice customization.
AlliAI
AlliAI enables users to optimize their website for search engine result pages (SERPs) in minutes. Its Bulk Onpage Optimization is a standout feature, creating site-wide optimization rules and implementing code changes down to individual pages. AlliAI also features a live editor for editing and optimizing text, content, and code on your page. The Self-Optimizer for Traffic ROI automatically generates sitewide page titles with real-time focus keyword A/B testing.
Pro Rank Tracker
Getting real-time updates on your content’s SERP rankings can be challenging. Pro Rank Tracker is an SEO tool that provides daily automatic updates and on-demand updates. It tackles personalized and localized results, preventing miscalculations in your ranking. The international tracking feature allows you to track rankings worldwide and in multiple languages.
RankIQ
Tailored for bloggers and businesses with a blog, RankIQ is an SEO toolset for creating optimized blog posts. RankIQ provides SEO content briefs to identify topics Google’s algorithm wants you to cover, enabling you to create a blog outline quickly. Its content-optimizing writing assistant guides you on what to add to make your post more comprehensive and likely to rank higher. You can even optimize older, underperforming posts in less than 30 minutes.
INK
INK is an AI writing tool that learns from your competition to help you write content that outperforms competitors. It also serves as an SEO assistant, finding the right keywords to enhance your content. Advanced users can access keyword clustering, and other key features include an AI Writer, SEO Optimizer to score content for SEO, and fully automated keyword search.
HubSpot AI Tools
HubSpot’s AI tools assist in creating optimized content for high SERP rankings. The SEO suggestions tool scans your website for optimization opportunities, while the AI content assistant toggles between manual and AI content creation. It generates copy for blog posts, landing pages, marketing emails, and more, providing suggestions for blog ideas, outlines, paragraphs, and email content.
SEO.ai
SEO.ai leverages AI to accelerate content creation and optimization. The platform offers a range of powerful tools for finding and evaluating relevant keywords. Features include generating entire blog posts, advanced AI options for keyword research, customizable tone of voice, and AI-based suggestions and optimization options for headlines and titles.
Also read: 15 Best AI Coding Assistant Tools in 2024 (Free + Paid)
Paraphrasingtool.ai
Paraphrasingtool.ai is an AI writing assistant that helps paraphrase content, ensuring readability, authenticity, and error-free text. It offers various AI tools for SEO specialists and website owners aiming to rank better on search engines. Notable features include multimedia paraphrasing, downloadable results, sentence-level rephrasing, multiple paraphrasing modes, and tone customization among 30+ AI tools.
NeuronWriter
NeuronWriter, an AI-powered optimization tool, uses natural language processing, Google SERPs data, and competition insights to help users create high-ranking, SEO-optimized articles and social media posts. Key features include an AI Writer for generating content, Internal Linking for recommendations, and Competitor Analysis for insights into high-performing content.
OutRanking
OutRanking analyzes data from top-ranking sites to find opportunities for users to rank higher. Utilizing SERP data, the tool quickly generates SEO-optimized blog outlines, briefs, titles, and campaigns. Users can make edits, fact-check, or rewrite as necessary to refine the automated draft.
Diib
Diib uses SEO and traffic insights to support business growth. The AI SEO tool provides a personalized growth plan with customized objectives alerts for SEO. It monitors SEO keywords, develops new ones, tracks backlinks, and offers a daily health score to stay on top of your website’s health.
Surfer SEO
Surfer SEO is an AI tool focusing on SEO strategy to boost organic traffic, visibility, and SERP rankings. Its Grow Flow feature provides weekly SEO insights, identifies high-ranking keywords, researches niche topics, generates content ideas, and finds relevant internal links. Additional features include Content Editor, Audit, and AI Outline Generator.
PageSpeed Insights
Page speed is crucial for SERP rankings, and PageSpeed Insights is a free tool by Google that allows website owners to examine how Google assesses their page speed. It helps optimize page loading time with features such as image optimization, automatic caching, and code optimization.
Scalenut
Scalenut is an all-in-one SEO marketing tool featuring a keyword planner, SERP analyzer, SEO article writer, and content optimizer. The tool analyzes search volume and relevance of potential keywords using AI. Its article writer provides a guided workflow for automated outlines and content creation based on SERP data, with real-time feedback and recommendations.
Pictory
Pictory is an AI video generator that simplifies the incorporation of videos into web content. Users can upload a script for their video, which serves as the foundation for video content creation. Pictory also automatically captions and summarizes videos, offering efficiency for webinars, podcasts, and Zoom recordings.
Nitro Pack
Similar to Page Speed Insights, Nitro Pack is an AI tool that optimizes website page loading time. It includes features like image optimization, automatic caching, and code optimization, all aimed at improving page load time.
Neuraltext
Neuraltext serves as a keyword research tool, AI copywriter, and content tool. Its AI copywriting feature offers over 50 templates, including Facebook ads, slogan ideas, and blog ideas. The content features use data from ranked pages on Google to generate well-researched content based on user-inputted keywords.
Wrapping Up
These AI SEO tools can help you with various aspects of search engine optimization, such as content creation, keyword research, competitor analysis, and more. By leveraging the power of AI, you can streamline the SEO optimization process and improve your website’s rankings in search engine results pages (SERPs).
